A few words

About Us

Passionate About Finance

Strategic financial advice For you and your business

Bringing focus to your financial strategy

Business owners need to feel confident that all the levers they control are set for an optimal return on investment. Setting this up empowers our clients to succeed ith their revenue streams intact, growth strategy in place, manageable debt and a clear path forward for future trade.

This method relies entirely on reacting thoughtfully to the current environment, avoiding panic and understanding the subtleties of external opportunities such as stimulus packages and emerging market gaps.

We fully understand the complexities of the current landscape and are able to calmly converse with our clients and offer the strategic guidance they require. Those conversations often involve cash flow projections, minimising expenses, opportunity and risk analysis, systems refinement and business growth into the future. Often, simply knowing what the future will look like helps you plan and take control of your future. 

Our Team find this is very satisfying because helping people succeed running their business that improves your lifestyle is a great feeling.

From working with with the Team at Newmarket Accounts, I now have the clarity to view my business from a different angle and see the bigger picture. That is priceless and I am in control like never before.

- John

Thank you for helping me resolve my accounts issues. Moving forward, I know what needs to be done to grow my business on solid ground.

- Frank

 

We very much look forward to achieving fantastic results helping you build your business. With us on your team you can rest assured that your business will be sitting in an optimal position to take advantage of the new opportunities that exist right now.

Our Team

Sally Xia

VCFO, Director
Virtual CFO

As a VCFO and Director of Newmarket Accounts Sally has been steadily growing businesses with proven results, growing income by improving cash flow, building effective processes, procedures and pricing strategies to improve the bottom line.

Sally gives business owner’s the right tools to assist them grow their business with significantly improved income and freedom.

Most people know they have the ability to attain higher results, they typically just don’t know where to start. Sally has that map and her mission is to make transformations that secure the income, lifestyle and time that business owners set out to achieve.

Luisa McMartin

VCFO, Senior Strategist

Luisa has been highly successful in business advisory for over 30 plus years, providing small and micro business owners and managers with the tools, resources and training to enable the successful growth and development of their businesses.  Luisa specialises in providing hands on training programs, consulting and coaching to ensure optimum results are achieved for each business that she works with.

Her expertise in operational efficiency improvement, customer advocacy insights and her strong employee engagement skills coupled with a candid, collaborative and creative personality means that she is able to provide inspirational and achievable best practice recommendations in change management.

Luisa has a very rare ability to be able to see patterns behind the numbers that others can’t which has delivered insightful analysis results leading to increased profitability.

stephen nicholson

Business Process Analyst & Improvement Manager

Stephen has been a Business Process Improvement Consultant for over 30 years. Stephen is a Certified Process Professional (CPP – Master), and qualified ISO Management Systems Auditor, specialising in Advanced Business Process Management (Outside-In BPM) with extensive experience which blends technical skills with business development, business process improvement and customer focused outcomes.

Stephen can help you define and improve your organisation’s business processes, improve your organisation’s performance, and improve your customer’s satisfaction.  Stephen also has vast experience in business process improvement, quality management systems auditing (ISO9001), business process management, engineering management, technical support, customer service,  product training.

Michael Wright

Chief Innovation Officer
Virtual CFO

Michael has a strong passion to drive innovation and digital transformation. He is responsible for digital technology that supports business goals and pushing forward the overall innovative vision of the company.  Michael has worked in business development and client-facing positions for the majority of his career and is adept at understanding the key drivers of businesses and how to inspire and lead employees to become high performing teams.

Michael has been developing and managing new ideas and innovation and its implementation throughout organizations or many years and how to leverage tools to improve business performance.

Michaels strengths are;

  • rethinking solutions to emerging business problems,
  • enhancing products to satisfy ever-changing customer demands
  • developing cutting-edge ideas that provide sustainable business outcomes
  • influencing teams perspectives so they can adapt to change quickly

Our Associations and partners

We belong to the Association of Virtual CFOs Australia – an organisation that supports virtual CFO businesses and promotes the achievement of quality outcomes for SME businesses.

We’re a proud member of the Virtual CFO Association Australia and are duly bound by its policies and principles. All CFOs working within the Virtual CFO Group are suitably qualified and experienced. You can be assured of expert, confidential CFO services at all times.

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