Your Virtual CFO

We see Your Businesses Financial Opportunities

At Newmarket Accounts, we have a razor-sharp focus on maintaining high quality standards. Our experts offer a wide range of services, including CFO, accounting, tax minimisation, bookkeeping, and more. Whether you live in Adelaide, Melbourne, Canberra, Brisbane, Perth, Sydney, or any other city in Australia, you can rest assured that secure, reliable, trusted, quality financial support is just a call away.

We are passionate about assisting your company to further innovate, succeed, grow, and become more profitable. By sharing our financial expertise, we’re here to help you take your successful business to higher levels. Whether you recently started your business or have been looking to actualise impressive growth for a few years now, we’ll offer the customised help you need, so let’s get started.

In the spirit of reconciliation Newmarket Accounts acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Our Core Services

✔✔✔✔✔...Virtual CFO
✔✔✔✔......Accounting Services
✔✔✔.........Financial Analysis
✔✔............Tax Planning

Newmarket Accounts excels at every type of financial service to help you grow and succeed. Our premium Virtual CFO service provides businesses with an optimum return on investment. 

Our value Proposition

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At Newmarket Accounts, we specialise in helping Business Owners, Managing Directors and CEOs of growing professional service businesses to gain control of their numbers and make better decisions that drive profit, cash flow and growth.  Our premium Virtual CFO services will inject innovation into your financial management and introduce external accountability and discipline into your structure, ensuring you have all the vital information that you need to stay on track to achieving your goals.

No matter what stage of business you are in – start up, growing, shifting focus, business as usual, or selling up – accurate financial information is imperative for any business owner or CEO. Most business owners and CEOs we talk to do not have the financial insights that they need to make effective decisions. Newmarket Accounts can change all this and get you the information that you need.


After working with one of our clients for 1 year their profits increased 25 fold !!  This dramatic increase in profitability was achieved with zero extra dollars spent on marketing and was purely optimisation by our Virtual CFO team.

Premium Virtual CFO Benefits for you!

You already may already have an accountant and say to yourself,  “Why would I need to bring on a Virtual CFO?”

These two types of professionals are not interchangeable, they perform vital but different roles within your business.

Traditional Accountants are always in looking in the rear view mirror at the past, a Virtual CFO reviews this past knowledge and develops a pathway to a better, more profitable, secure, financial future where you are in control of your business.

Traditional Accountant

Virtual CFO

Adding a Virtual CFO to your Business will greatly enhance your businesses success and help you move to the next level where you have more time and flexibility with a strong financial future ahead of you helping you achieve your goals.

Newmarket Accounts can assist your business with Bookkeeping, Tax planning, Accounting Services and much more with our Virtual CFO services providing you with the greatest value.

Our goal is to be the best Virtual CFO, best accountant, best financial advisor in Melbourne. We are working hard to go the extra mile and listen to what our clients want and exceed expectations and deliver quantifiable results.

Get a customised plan to assist you reach the next level faster.
This $750 strategic Plan for FREE

Call us to get a Detailed Report on the Health of your Business and a
Customised Plan on how to make it more profitable worth $750 for FREE 


Why Hire Us?

Well, let's hear what Our customers think ...

An Audio Review...

Brandon Morris needed some help with getting his tax back from ATO after he returned to Canada.  We took on this job for Brandon and he loved the results..

Written Reviews on Google ...

"As a sole director and a shareholder with a multi-million dollar turnover, I need regular; accurate; timely financial information to help guide my decision making in more complex areas of my business activity.The Newmarket Accounts Team took on a number of projects to help us improve the efficiency of our business processes through an innovative set of financial analysis tools that reviewed our routine practices.As a result, our financial management team is not only able to source to previous critical unavailable data but we are also able to utilise the new systems in place to significantly increase efficiency and our profitability."
- John R, NDIS Provider
I've met Sally as her customer for more than two years. She advises me of the fundamental of financial. It is very helping my financial problem. The relationship we have is more of friends now rather than just clients. I feel comfortable to text or call our accountant Sally and ask any questions at any time - and finally, we love the proactive approach to save us tax!
- Katsuyoshi T
Sally was extremely helpful in answering all the accounting queries we had. She understood our situation thoroughly and provided the correct advice and next steps. She also provided the right guidance on the documentation requirements for taxation book keeping. She was very patient in her approach and very thorough in her assessment. I would highly recommend Sally for any taxation related inquiries.
- Sandra R
Sally was integral to the restructure of our policy and procedural framework, providing expertise knowledge and guidance throughout the process. I would recommend Sally to businesses looking for innovation and streamlining of their organization.
- Jake L - Business Manager
Sally provides a personal, professional service. She has answered my questions and explained various tax related issues to me in a meaningful, non-technical way which allows me to understand the concepts. I would recommend her to anyone who is looking for an accountant to handle their tax issues.
- Robert C
Sally has a wealth of knowledge combined with a matter of fact yet personable manner and explains even the most complex of accounting matters in an easy to understand way. I highly recommend Newmarket Accounts to those who are thinking of seeking professional accounting services without the jargon or simply to provide a health check on current accounting matters.
- Milos M
Newmarket Accounts Team helped me set up my business. Advice was great and so were the tips and follow up. Would thoroughly recommend Newmarket Accounts to anyone.
- Brett V - Business Owner NSW
Professional and with full accounting knowledge. Best accountant I have ever met. Very reliable. Efficient. Highly recommended.
- Yoland Y.
Sally takes a personal interest in identifying her client’s needs. I really appreciate the courtesy and efficiency with which my affairs were managed. I do not hesitate to recommend this business.
- Rosemary B.
We've worked with Sally Xia for two personal tax returns. All dealt with great manners, patience, and efficiency. So well done and certainly recommend her service!
- Jacey Z. - Business Owner VIC
Highly recommended, Sally is very responsive to question that we have and get our company tax return efficiently.
- Andy C. - Business Owner VIC
I had a great experience with Newmarket Accountants! I had an unusual case as I am a non resident of Australia and, since departing, wanted to withdraw my Superannuation (D.A.S.P). My Super accounts were a bit of a mess and the government website would not allow me to file my claim. I had tried contacting other accountants for help but I was turned away.Although I was overseas and in a drastically different timezone, communication was great and I felt well looked after. And I ended up getting my Super back. Very grateful for the help I received.
- Brandon Morris

Like to know more?

We are sure that you will love how we can improve your business as we are passionate about exceeding your expectations and becoming your trusted business partner.

Virtual CFO's Australia

We’re a proud member of the Virtual CFO Association Australia and are duly bound by its policies and principles. All CFOs working within the Virtual CFO Group are suitably qualified and experienced. You can be assured of expert, confidential CFO services at all times.


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